Business management
Business insight from professionals who have already made their business a success
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Director of marketing and national accounts at CooperVision, Mark Draper, and optometrist and founder of Ellis & Killpartrick Opticians, Mike Killpartrick (pictured), discuss the contact lens company’s Stories from the Chair competition
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Optometrist and professional education and development manager for the UK and Ireland at Johnson & Johnson, Sheetal Patel, shares her top tips for engaging with the next generation on eye health
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Vinni Verdee discusses the importance of effective communication in and out of the practice
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Optical Consumer Complaints Service consultant, Richard Edwards, discussed navigating negative feedback at 100% Optical
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Product owner for virtual technology at Specsavers, James Whitford, and retail director at Specsavers Bodmin, Joanna McLean, discuss how the multiple’s virtual styling app, Frame Styler, has changed the patient journey
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Optometrist and clinical researcher at the National Institute for Health Research, Jasleen Jolly, shares advice on communicating effectively with people with low vision sight loss
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Team members of Finlay London, Soho branch and founders, David Lochhead and Dane Butler, discuss providing an own brand frame offering to patients
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Optometrists, Gordon Ilett and Sarah Morgan, share their tips for creating a seamless patient experience through enhanced communication
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The Outside Clinic’s director of professional services, Nick Wingate, and professional services manager, Matt Burford, tell OT how the record keeping software, Eyeris, has transformed domiciliary visits
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Co-founder and head of marketing of Valli Opticians, Rachel Valli (pictured below), and new patient, Rosalyn Raine, explain how a solution to recycling contact lens packaging was found