Business management

Vinni Verdee discusses the importance of effective communication in and out of the practice

Optical Consumer Complaints Service consultant, Richard Edwards, discussed navigating negative feedback at 100% Optical

Product owner for virtual technology at Specsavers, James Whitford, and retail director at Specsavers Bodmin, Joanna McLean, discuss how the multiple’s virtual styling app, Frame Styler, has changed the patient journey

Optometrist and clinical researcher at the National Institute for Health Research, Jasleen Jolly, shares advice on communicating effectively with people with low vision sight loss

Team members of Finlay London, Soho branch and founders, David Lochhead and Dane Butler, discuss providing an own brand frame offering to patients

Optometrists, Gordon Ilett and Sarah Morgan, share their tips for creating a seamless patient experience through enhanced communication

The Outside Clinic’s director of professional services, Nick Wingate, and professional services manager, Matt Burford, tell OT  how the record keeping software, Eyeris, has transformed domiciliary visits

Co-founder and head of marketing of Valli Opticians, Rachel Valli (pictured below), and new patient, Rosalyn Raine, explain how a solution to recycling contact lens packaging was found

Dispensing optician and practice manager at Bowen Opticians, Steph Swire, and manager at Little Learners Nursery, Anna Blasdale, tell OT  about how educational visits helped raise the profile of eye health

The title ‘optometry’ was protected under law nearly three decades ago – long enough for the profession and its regulator to have learned to use the title correctly and with confidence, opines optometrist Nick Rumney