Business management
Business insight from professionals who have already made their business a success
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Director of marketing and national accounts at CooperVision, Mark Draper, and optometrist and founder of Ellis & Killpartrick Opticians, Mike Killpartrick (pictured), discuss the contact lens company’s Stories from the Chair competition
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Dispensing optician and practice manager at Bowen Opticians, Steph Swire, and manager at Little Learners Nursery, Anna Blasdale, tell OT about how educational visits helped raise the profile of eye health
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The US Think About Your Eyes campaign has proven effective in encouraging consumers through practice doors. Chair of the initiative, Dr Steve Loomis, shares how the profession and industry joining forces has been key to its success
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Optometrist Dr Rob Hogan takes over the running of the programme, which aims to help independents grow
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The optometrist and staff trainer explains the new Storm programme that has been created to help independent practices to grow
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Optometrist Shamina Asif's strive to establish the Dudley’s Healthy Living Optician scheme
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Sight Care’s media initiative enters its sixth year