Consumer psychologist, Kate Nightingale Banner overlay

Psychology in retail

Consumer psychologist, Kate Nightingale, has launched a report on how sensory retail design can influence customer behaviour

30 Jun 2016 by Robina Moss, Laurence Derbyshire

The report, Sensory Retail Design – The Role of Senses in Consumer Behaviour, explores the science behind why certain retail environments lead to higher emotional engagement with the customer and are more effective commercially.

To view this content, please log in

Not a member or subscriber? Join AOP today for access to a whole range of benefits, or subscribe to OT for immediate access to our premium content.


Your comments

You must be logged in to join the discussion. Log in

Comments (0)

Report a comment
Close modal