Business management

Trade marketing manager at Alcon, Barbara Bochenska, tells OT  about providing education and resources to practitioners through the company’s partnership programme

Director Gurdeep Dosanjh shares why he signed his Dudley practice up to be a Healthy Living Optical Practice and the benefits it has brought

Independent optometrist, Lyndon Ferguson, advises on the importance of the tear film when selecting contact lenses

Tim Brough shares insight into his first eye exam, having recently visited Reynolds Opticians to have his eyes examined by optometrist and practice owner, Marcus Slater

Dispensing optician and practice manager at Bowen Opticians, Steph Swire, and manager at Little Learners Nursery, Anna Blasdale, tell OT  about how educational visits helped raise the profile of eye health

The title ‘optometry’ was protected under law nearly three decades ago – long enough for the profession and its regulator to have learned to use the title correctly and with confidence, opines optometrist Nick Rumney

Optometrist John Prouse opened Loftus Optical in 2012. He reveals how he has developed a thriving independent

OT  speaks to independent practitioners about raising the profile of children’s eye care

The US Think About Your Eyes campaign has proven effective in encouraging consumers through practice doors. Chair of the initiative, Dr Steve Loomis, shares how the profession and industry joining forces has been key to its success

Independent practice owner of Loftus Opticians, John Prouse, shares marketing tips on how to educate the public about eye care and the optometrist