Coronavirus
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As lifestyles evolve through pandemic restrictions, the way contact lenses are introduced is also changing. OT speaks to Johnson & Johnson Vision on engaging patients and improving conversion
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Online conference aims to equip independents with business and marketing skills needed during the pandemic
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How can practices go about ensuring the clinical aspect of their service if their business is increasingly taking place online? OT spoke to experts from across the optical landscape to find out
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With patient interactions evolving post-COVID-19, OT speaks to experts and optometrists at Johnson & Johnson Vision on how practices can invite patients to experience contact lenses
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The new rules on business closures confirm that opticians and audiology can continue to operate as normal
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The Sightlines series covers subjects including trachoma treatment, AI, and the importance of women in global eye care
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Optometrist and clinical multimedia editor for OT , Ceri Smith-Jaynes, describes her experience returning from furlough and shares her tips for optometrists returning to practise during the pandemic
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How can locum optometrists maintain balance during times of personal and professional uncertainty? OT talks to Northamptonshire optometrist and mindfulness coach, Sheena Tanna-Shah
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Head of clinical and regulatory at the AOP, Henry Leonard, considers the importance of internal referrals, and offers tips for safe clinical practice
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The GOC says the participation of optometrists and dispensing opticians in the research is ‘vital’