Blogs

New shoes, a slightly larger uniform, an array of stationery and books…How many parents miss a sight test off their back-to-school check list?

How do you guide patients through the spectacle selection process?

Silmo 2018 was a point de vue for the entire profession

As we start the countdown to the busiest time in the optical calendar, it’s an exciting period to look ahead…

OT  gets ready to hear about trends and influencers at upcoming trade shows

There are many added benefits to having your eyes examined and to wearing eyewear

From Nadal and Djokovic, to Ronaldo and Messi, the summer promises a sporting feast. But it is in road cycling that eyewear will be making a star appearance

In the city famous for its skyscrapers, it seems appropriate that there are plenty of big ideas on show at Vision Expo East

A collection of different perspectives adds depth to the AOP

A sense of belonging can bring customer loyalty, which, of course has many benefits