Blogs
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Have you ever considered the importance of what your brand means to your team and your patients?
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As many large High Street names begin to welcome other services into their businesses, what can optometry do to keep pace with customer expectations?
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With an increasing number of practices offering or seeking to offer audiology services, OT has dedicated the In Practice section of its August edition to the topic
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The gloomy data on the effects of smoking reiterates the importance of eye health messaging for the public
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The fascinating role of an effective social media strategy in capturing business
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US optometrists have drawn battle lines against a proposed law change they say would give Walmart the power to dictate an optometrist's scope of practice
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Where do you think optics will be in 15 years time? It’s a question we’ve been asking ourselves and others this week
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Last week I was told by a Canadian, who grew up dreaming of becoming an astronaut when Canada didn’t have a space programme, that impossible things happen every day
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Away from the bright lights of the city, there are after less familiar High Street names to discover and enjoy…