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Winning feeling

Ensuring that the vision of young people is the best it can be is a significant part of the journey to success

02 Jun 2016 by John White

While the referendum debate rumbles on, another European show comes to town next Friday in the shape of the UEFA Euro 2016.

Galáticos from across football’s world stage (well, OK, sans Messi, Neymar and co) will dazzle with their silky passing and heart-stopping tackles, inspiring a new generation of boys and girls to become sporting stars of the future.

Ensuring that the vision of these young people is the best it can be is a significant part of that journey to success – a point made with clarity in the June edition of OT, which focuses on children’s eye health.

As professional affairs consultant at Bausch & Lomb Vision Care, Wendy Sethi explains, parents are often unaware that their child will be asked by their teachers to remove their spectacles while playing sport. “Once they are aware that the reason little Herbert has never made the school team is because he can’t see the ball, they’re enthusiastic about finding a solution.”

And, let’s be honest, while we tell children it’s ‘not the winning, it’s the taking part that counts,’ that victorious feeling is hard to beat. After all, competitive mum/dad syndrome is not driven by the desire to come second.

So, I hope you will forgive the AOP’s team for blowing our own trumpet in sharing the news that the OT new-look monthly journal walked away with the trophy for ‘Best Professional Association or Royal Society magazine’ at the Membership Communications (MemCom) Awards last month.

The judges of the MemCom awards, including representatives from the British Medical Association, the Royal College of Obstetricians and Gynaecologists, and the Royal Institute of Chartered Surveyors, highlighted OT’s “classy and clean design and wide range of relevant, topical and educational content.”

And, to quote John Berendt’s Midnight in the Garden of Good and Evil, it “ain’t braggin’ if y’really done it.”

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