Finding inspiration

Ok, so it’s not a typical scenario, but OT found out that this was the moment of inspiration for Claire Goldsmith.

Talking to OT for the new-launch monthly edition, Claire discussed her fast-tracked career journey from PA to the chief executive at ITV Digital, to managing director of Oliver Goldsmith (OG).

Having asked her family why the OG brand was no longer operating as a business, and receiving the answer that “no one wants a little British brand, making quirky glasses,” led Claire to explain to OT that “this reason might have been valid 20 years ago, but it was 2000 and I was certainly one consumer who did not want Gucci and Prada on the side of my frames.”

Fast forward 15 years, and OG is a true success story, showing a UK brand punching above its weight in a dynamic international market.

This market is very much evident at 100% Optical, which takes place on 6–8 February 2016. With a range of new exhibitors showcasing their design innovations, the London-based event looks set to be even bigger and better this year.

Added to the mix, the AOP is on hand to deliver the education programme. Keynote speakers include Professor Harminder S Dua, Professor John Marshall, and Professor Barbara Pierscionek from Fight for Sight’s speaker network on the main stage, as well as Professor James Wolffsohn, Scott Brown and Dr Debbie Laughton.

To register and book your education sessions today, visit the 100% Optical website.