The MyZeiss platform will enable optical professionals to manage their account in one place and at any time

The company hopes the promotion will help to boost revenue and incentivise sales

The optical practice, Simon Berry Optometrist, has introduced a technology that offers customised support for visitors with disabilities

Launching 1 September, the new product aims to offer the benefits of the Miru 1day Flat Pack to wearers requiring toric lenses

The First Minister confirmed that routine eye care services will be able to be carried out in community practices and in patient’s homes

Despite government guidance, the AOP has emphasised that optometrists should still feel confident insisting patients wear masks unless they’re legally exempt

Katie Memory, managing partner of Memory Opticians in Wiltshire, on prepping patients ahead of appointments and ensuring the safety of her staff across two stores

Throughout the COVID-19 pandemic, Hoya Lens UK have been monitoring and adhering to the Government guidelines whilst continuing to support independent opticians in their efforts to provide much-needed spectacle lenses to NHS staff and key workers.

The importance of patients seeking timely treatment has been reinforced by an anecdotal rise in patients ignoring symptoms during lockdown

Dan Varcoe, owner of Varcoe Eyecare in St Austell, on how he’s prioritising patient care as his practice fully reopens