Selina Powell

Assistant editor

Selina Powell is assistant editor for Optometry Today (OT), where she writes in-depth features for the print journal and covers the latest innovations and research in eye health.

She talks to optometrists about their pursuits outside of the testing room for OT's regular Secret life article, while her My vision feature showcases the experiences of people with conditions that affect their sight.

Selina worked as a journalist for weekly and daily newspapers in New Zealand before moving to the UK in 2016.

More articles by Selina Powell

• Marketing
• Clear all

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  Geordie Shore star banned from promoting cosmetic CLs on social media

  The AOP and GOC have welcomed an Advertising Standards Authority decision to stop the promotion of iSpyEyes to a UK audience on Instagram

  • OT news and features
  • Published 30 May 2019
  • Selina Powell

  Clinical and regulatory GOC Government Marketing
• 

  Not fur real: Black & Lizars’ canine-themed April Fools’ joke

  Free eye tests for dogs offered by Scottish optical group with strict midday, 1 April expiry

  • OT news and features
  • Published 01 Apr 2019
  • Selina Powell

  High Street Sight test Marketing
• 

  LOCSU launches new brand at NOC

  A new “contemporary, professional and credible” logo has been adopted by the Local Optical Committee Support Unit
  

  • OT news and features
  • Published 21 Nov 2018
  • Selina Powell

  Optical organisations Extended services Marketing Communication
• 

  How pharmacists have tackled public perception

  Robbie Turner, of the Royal Pharmaceutical Society, tells OT  that pharmacists have “turned a corner” in how the public views his profession
  

  • OT news and features
  • Published 25 May 2018
  • Selina Powell

  Health services Campaign NHS Government Marketing Feature
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  Viewers complain Optical Express laser surgery commercial portrays spectacles as “ugly”

  The Advertising Standards Authority has rejected eight complaints contending the ad was offensive and likely to cause harm to children
  

  • OT news and features
  • Published 21 Mar 2018
  • Selina Powell

  Multiple Spectacles Marketing Clinical and regulatory