Laurence Derbyshire

Video production editor

Laurence is video production editor at Optometry Today (OT), where he produces videos on a wide range of optical-rated topics. He is also involved in the production of OT's CET videos and the AOP's popular 60 second guides. You also might spot him lurking at the back of events with a camera.

More articles by Laurence Derbyshire

• Practice management
• Clear all

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  Explainer: how and when to use PPE

  A two-minute OT  video provides guidance on the use of personal protective equipment in practice

  • OT news and features
  • Pulished 23 Apr 2020
  • by Selina Powell, Laurence Derbyshire

  Health services Customer service Coronavirus Practice management
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  In the balance

  OT  speaks with optometrists, Dr Martin Smith and Sheena Tanna-Shah, about how they prioritise wellbeing within their working lives

  • OT news and features
  • Pulished 26 Apr 2019
  • by Selina Powell, Laurence Derbyshire

  Practitioner stories Health and wellbeing Health Business Practice management Feature
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  Enhancing your social media profile

  Trade marketing manager at Alcon, Barbara Bochenska, tells OT  about providing education and resources to practitioners through the company’s partnership programme

  • OT news and features
  • Pulished 22 Jun 2018
  • by Andrew McClean, Laurence Derbyshire

  Business management Practice management Education Practice owners
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  A point of difference

  OT  went along to the launch of Essilor’s Bespoke programme to find out what the service offers

  • OT news and features
  • Pulished 03 Nov 2017
  • by Andrew McClean, Laurence Derbyshire

  Business Products Events Practice management Employers Business management
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  Set targets to achieve growth, independents urged

  Set targets to achieve growth, independents urged

  • OT news and features
  • Pulished 09 Dec 2016
  • by Robina Moss, Laurence Derbyshire

  Business management Independent Events Practice management Practice owners
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  Team work triumphs for Sight Care

  Regional meetings on building and sustaining a winning team attract over 300 independents

  • OT news and features
  • Pulished 17 Nov 2016
  • by Robina Moss, Laurence Derbyshire

  Business management Independent Events Practice management Practice owners
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  Conference partnership is 'vindicated'

  First combined NEG and iDay events celebrate a record turnout for both conferences

  • OT news and features
  • Pulished 16 Nov 2016
  • by Robina Moss, Laurence Derbyshire

  Optical organisations Independent Events Business Practice management Communication Customer service
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  Dealing with drop outs in contact lens wear

  A report commissioned by CooperVision explores the motivations of contact lens wearers and why they continue to drop out

  • OT news and features
  • Pulished 27 Oct 2016
  • by John White, Laurence Derbyshire

  Contact lenses Patients Business Practice management
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  Psychology in retail

  Consumer psychologist, Kate Nightingale, has launched a report on how sensory retail design can influence customer behaviour

  • OT news and features
  • Pulished 29 Jun 2016
  • by Robina Moss, Laurence Derbyshire

  Business management Practice management Practice owners Customer service Communication Feature