Laurence Derbyshire

Video production editor

Laurence is video production editor at Optometry Today (OT), where he produces videos on a wide range of optical-rated topics. He is also involved in the production of OT's CET videos and the AOP's popular 60 second guides.

More articles by Laurence Derbyshire

Alcon introduces Precision1 daily disposable contact lenses

Alcon speaks to OT about the new sphere and toric contact lenses, along with a new patient support programme powered by augmented reality
- Contact lenses
Customer service Communication
The roundtable
Meeting the critical need for contact lens comfort

Eye care professionals identified the importance of comfort to patient satisfaction and improving levels of dropout in a roundtable hosted by Alcon and OT
- 6 min read
- Contact lenses
Business Customer service Communication Patients Feature
- Sponsored by:
Explainer: how and when to use PPE

A two-minute OT video provides guidance on the use of personal protective equipment in practice
- Health services
Customer service Coronavirus Practice management
“The patient is at the heart”

Practitioners emphasised that offering contact lenses can improve the service on offer to patients at a roundtable event hosted by CooperVision and OT
- Contact lenses
Customer service Sight test
UK company reducing the carbon footprint of eyewear manufacturing

Kite Eyewear’s co-founder, Amar Radia, explains the benefits of its bespoke 3D printing service
- High Street
Spectacles Sunglasses Business Customer service
I could not live without…
The Paskal 3D sight test system

Lincoln-based optometrist Martin Smith talks about how his 3D sight test system has enhanced the patient experience
- Practitioner stories
Customer service Business Independent Feature
Patient benefits

Practitioners discuss the importance of putting the patient first
- Business management
Business Customer service
Conference partnership is 'vindicated'

First combined NEG and iDay events celebrate a record turnout for both conferences
- Optical organisations
Independent Events Business Practice management Communication Customer service
Psychology in retail

Consumer psychologist, Kate Nightingale, has launched a report on how sensory retail design can influence customer behaviour
- Business management
Practice management Practice owners Customer service Communication Feature