Laurence Derbyshire

Video production editor

Laurence is video production editor at Optometry Today (OT), where he produces videos on a wide range of optical-rated topics. He is also involved in the production of OT's CET videos and the AOP's popular 60 second guides.

More articles by Laurence Derbyshire

• Customer service
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  Alcon introduces Precision1 daily disposable contact lenses

  Alcon speaks to OT  about the new sphere and toric contact lenses, along with a new patient support programme powered by augmented reality

  • OT news and features
  • Published 03 Mar 2021
  • Kimberley Young, Laurence Derbyshire

  Contact lenses Customer service Communication
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  Meeting the critical need for contact lens comfort

  Eye care professionals identified the importance of comfort to patient satisfaction and improving levels of dropout in a roundtable hosted by Alcon and OT 

  • OT news and features
  • Published 20 Oct 2020
  • Kimberley Young, John White, Laurence Derbyshire

  Contact lenses Business Customer service Communication Patients Feature
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  Explainer: how and when to use PPE

  A two-minute OT  video provides guidance on the use of personal protective equipment in practice

  • OT news and features
  • Published 23 Apr 2020
  • Selina Powell, Laurence Derbyshire

  Health services Customer service Coronavirus Practice management
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  “The patient is at the heart”

  Practitioners emphasised that offering contact lenses can improve the service on offer to patients at a roundtable event hosted by CooperVision and OT  

  • OT news and features
  • Published 26 Jul 2019
  • Selina Powell, Laurence Derbyshire

  Contact lenses Customer service Sight test
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  UK company reducing the carbon footprint of eyewear manufacturing

  Kite Eyewear’s co-founder, Amar Radia, explains the benefits of its bespoke 3D printing service

  • OT news and features
  • Published 12 Oct 2018
  • Andrew McClean, Laurence Derbyshire

  High Street Spectacles Sunglasses Business Customer service
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  The Paskal 3D sight test system

  Lincoln-based optometrist Martin Smith talks about how his 3D sight test system has enhanced the patient experience
  
  

  • OT news and features
  • Published 14 Jan 2018
  • Andrew McClean, Laurence Derbyshire

  Practitioner stories Customer service Business Independent Feature
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  Patient benefits

  Practitioners discuss the importance of putting the patient first

  • OT news and features
  • Published 06 Mar 2017
  • Emily McCormick, Laurence Derbyshire

  Business Customer service Business management
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  Conference partnership is 'vindicated'

  First combined NEG and iDay events celebrate a record turnout for both conferences

  • OT news and features
  • Published 16 Nov 2016
  • Robina Moss, Laurence Derbyshire

  Optical organisations Independent Events Business Practice management Communication Customer service
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  Psychology in retail

  Consumer psychologist, Kate Nightingale, has launched a report on how sensory retail design can influence customer behaviour

  • OT news and features
  • Published 29 Jun 2016
  • Robina Moss, Laurence Derbyshire

  Business management Practice management Practice owners Customer service Communication Feature