Laurence Derbyshire

Video production editor

Laurence is video production editor at Optometry Today (OT), where he produces videos on a wide range of optical-rated topics. He is also involved in the production of OT's CET videos and the AOP's popular 60 second guides. You also might spot him lurking at the back of events with a camera.

More articles by Laurence Derbyshire

• Customer service
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  Meeting the critical need for contact lens comfort

  Eye care professionals identified the importance of comfort to patient satisfaction and improving levels of dropout in a roundtable hosted by Alcon and OT 

  • OT news and features
  • Pulished 20 Oct 2020
  • by Kimberley Young, John White, Laurence Derbyshire

  Contact lenses Business Customer service Communication Patients Feature
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  Explainer: how and when to use PPE

  A two-minute OT  video provides guidance on the use of personal protective equipment in practice

  • OT news and features
  • Pulished 23 Apr 2020
  • by Selina Powell, Laurence Derbyshire

  Health services Customer service Coronavirus Practice management
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  “The patient is at the heart”

  Practitioners emphasised that offering contact lenses can improve the service on offer to patients at a roundtable event hosted by CooperVision and OT  

  • OT news and features
  • Pulished 26 Jul 2019
  • by Selina Powell, Laurence Derbyshire

  Contact lenses Customer service Sight test
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  UK company reducing the carbon footprint of eyewear manufacturing

  Kite Eyewear’s co-founder, Amar Radia, explains the benefits of its bespoke 3D printing service

  • OT news and features
  • Pulished 12 Oct 2018
  • by Andrew McClean, Laurence Derbyshire

  High Street Spectacles Sunglasses Business Customer service
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  The Paskal 3D sight test system

  Lincoln-based optometrist Martin Smith talks about how his 3D sight test system has enhanced the patient experience
  
  

  • OT news and features
  • Pulished 14 Jan 2018
  • by Andrew McClean, Laurence Derbyshire

  Practitioner stories Customer service Business Independent Feature
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  Patient benefits

  Practitioners discuss the importance of putting the patient first

  • OT news and features
  • Pulished 06 Mar 2017
  • by Emily McCormick, Laurence Derbyshire

  Business Customer service Business management
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  Conference partnership is 'vindicated'

  First combined NEG and iDay events celebrate a record turnout for both conferences

  • OT news and features
  • Pulished 16 Nov 2016
  • by Robina Moss, Laurence Derbyshire

  Optical organisations Independent Events Business Practice management Communication Customer service
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  Psychology in retail

  Consumer psychologist, Kate Nightingale, has launched a report on how sensory retail design can influence customer behaviour

  • OT news and features
  • Pulished 29 Jun 2016
  • by Robina Moss, Laurence Derbyshire

  Business management Practice management Practice owners Customer service Communication Feature