Kimberley Young

Senior reporter

Kimberley Young is senior reporter for Optometry Today (OT), covering news and product announcements across the industry and High Street, both online and in the print journal. She also interviews optometry students on their journey into the profession for OT’s A to Optometry articles, and speaks to patients and practitioners for the An optometrist saved my life feature.

More articles by Kimberley Young

• Practice management
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  Bookings open for SEE Summit on the Environment

  Supported by a number of optical organisations, the event aims to increase awareness of, and engagement with, issues of sustainability within the sector

  • Optical organisations

  Campaign Events Practice management Conference
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  “The biggest problem we have at the moment is managing patient demand and expectation”

  With the fourth stage of the Government’s roadmap out of lockdown delayed, OT  spoke with optometry professionals about what practice looks like currently, and some of the challenges ahead

  • 5 min read

  • Practitioner stories

  Primary care Government Practice management Coronavirus
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  OT  launches COVID-19 and optometric practice reader survey

  Developed in partnership with CooperVision, the survey aims to understand the changes optometrists have seen in practice and their business priorities going forwards

  • AOP

  Practice management Business Coronavirus
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  An acceleration in meeting patient needs

  Innovations in products and practice have been on the agenda this week following the BCLA’s Virtual Clinical Conference

  • Blogs

  Primary care Campaign Events Communication Practice management
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  AOP support

  AOP insight: member wellbeing and a video series on social media tips

  Sarah Melzack, project manager of the AOP Peer Support Line, and Leah Boyle, OT ’s web content and social media executive discuss recent projects and how their teams have been supporting members

  • AOP

  Coronavirus Practice management Communication
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  Supporting the practice team

  OT  and the AOP have produced a number of resources focused on supporting and upskilling the whole practice team

  • AOP

  Coronavirus NHS Primary care Practice management Communication
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  The AOP launches its vision for the future

  The AOP’s Strategy for Optometry aims to highlight the key role optometry plays as part of the NHS and showcase where the profession can further relieve pressure on the health service

  • AOP

  Coronavirus NHS Primary care Practice management Communication
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  CooperVision acquires No7 Contact Lenses

  The agreement will enable CooperVision to establish a direct to ECP operation for specialty lenses in the UK, with No7 Contact Lenses to operate within the CooperVision Specialty EyeCare group

  • Contact lenses

  Myopia Presbyopia Business Market Practice management
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  Optometry handbook changes: College of Optometrists supports temporary extensions

  The College shared that the temporary changes had been “invaluable” in allowing the progression of pre-registration optometrists through the Scheme for Registration during the pandemic

  • 5 min read

  • Career development

  Universities Pre-regs Students Practice management Coronavirus
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  Optos explores what patients want from eye examinations

  An Optos survey found that patients value trustworthy expertise and advanced technology, but also identified gaps in knowledge around the tests carried out in an examination

  • High Street

  Sight test Primary care Practice management