Kimberley Young

Senior reporter

Kimberley Young is senior reporter for Optometry Today (OT), covering news and product announcements across the industry and High Street, both online and in the print journal. She also interviews optometry students on their journey into the profession for OT’s A to Optometry articles, and speaks to patients and practitioners for the An optometrist saved my life feature.

More articles by Kimberley Young

AOP launches campaign on UV and eye health

The SPF for your eyes campaign advises the public of the importance of UV protection, with less than half of UK adults surveyed owning sunglasses with UV protection
- AOP
Campaign Sunglasses Communication
Essilor launches app to encourage patients to book an eye examination

The My Vision Check app intends to provide a “gentle reminder and prompt” for anyone overdue a sight test and signposts users to their local practice
- Technology
Sight test Communication
Gene Vision launches chatbot and Alexa service

OT spoke to the team involved in the development of a new chatbot for Gene Vision, a website providing information on rare genetic eye diseases for patients and healthcare professionals
- 6 min read
- Technology
Genetics Health Sight impairment Awareness week Communication Patients
An acceleration in meeting patient needs

Innovations in products and practice have been on the agenda this week following the BCLA’s Virtual Clinical Conference
- Blogs
Primary care Campaign Events Communication Practice management
AOP support
AOP insight: member wellbeing and a video series on social media tips

Sarah Melzack, project manager of the AOP Peer Support Line, and Leah Boyle, OT ’s web content and social media executive discuss recent projects and how their teams have been supporting members
- AOP
Coronavirus Practice management Communication
Supporting the practice team

OT and the AOP have produced a number of resources focused on supporting and upskilling the whole practice team
- AOP
Coronavirus NHS Primary care Practice management Communication
What I have learned
“We needed to be more disruptive to reach our target audience”

Brand manager for Alcon UK & Ireland, Eddie Pigott, and Eyekandy chief marketing officer, Garrett Albanese, on taking patient support to an augmented reality platform
- 7 min read
- Practitioner stories
Communication Customer service Patients Feature
The AOP launches its vision for the future

The AOP’s Strategy for Optometry aims to highlight the key role optometry plays as part of the NHS and showcase where the profession can further relieve pressure on the health service
- AOP
Coronavirus NHS Primary care Practice management Communication
AOP appoints new chief executive

Adam Sampson will join the Association of Optometrists from 14 June
- AOP
Appointments Communication
What I have learned
“The satisfaction from working with glaucoma patients is immense”

Lisa Cowan and Dr Louise Madden, leads for NHS Education for Scotland’s Glaucoma Award Training (NESGAT), and IP optometrist and student, David Cummins, discuss the new pilot course, the impact of COVID-19, and extending the remit of optometrists
- 7 min read
- Practitioner stories
Communication Customer service Patients