Kimberley Young

Senior reporter

Kimberley Young is senior reporter for Optometry Today (OT), covering news and product announcements across the industry and High Street, both online and in the print journal. She also interviews optometry students on their journey into the profession for OT’s A to Optometry articles, and speaks to patients and practitioners for the An optometrist saved my life feature.

More articles by Kimberley Young

• Communication
• Clear all

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  Keys, sunscreen, eye drops

  An event held by Théa Pharmaceuticals highlighted the strain of dealing with dry eye and the rise in cases

  • Blogs
  • 1

  Dry eye Sight test Communication
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  MAYopia: an update on myopia

  OT  reports from a day of education dedicated to myopia

  • AOP
  • 1

  Myopia Children Communication
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  Providing eye care for patients with dementia

  With Dementia Action Week focusing on the difference between symptoms of dementia and ageing, domiciliary optometrists told OT  about the importance of patient-centred care, and the difference an eye test can make

  • 9 min read

  • Practitioner stories

  Sight test Dementia Primary care Communication
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  AOP campaign

  A pledge against discrimination

  The AOP has launched a new campaign to promote inclusivity in optometry as a first step in an ongoing programme of work to tackle inequalities in the profession

  • AOP

  Campaign Communication Employers Locums Practice owners Feature
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  Where change starts

  The theme of Stress Awareness Month is ‘community’. OT  considers the benefits of connection

  • Blogs

  Health Communication HR Employers Newly-qualified Pre-regs Students Campaign
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  Hoya’s new scheme seeks to engage communities in myopia awareness

  The Eye Care We Care scheme plans to partner eye care professionals and teachers to support knowledge of eye health

  • High Street

  Children Myopia Communication Practice owners
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  CORE’s MADE initiative shortlisted for campaign award

  The organisation’s work to educate the public and profession on mask-associated dry eye has been shortlisted for the Public Relations Society of America awards

  • Optical organisations

  Dry eye Coronavirus Communication Campaign
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  On screen: Vision Express animation inspired by real optometrist

  A new TV advert for 2022 features the brand’s mascot alongside a character modelled on a real optometrist

  • High Street

  Sight test Campaign Communication
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  Increasing patient awareness of clinical trials

  Sally Tucker, vice president of Ora Europe, a division of ophthalmology-focused clinical development partner and clinical research organisation, Ora, Inc., told OT  about the organisation’s work to engage patients in ophthalmology trials

  • 5 min read

  • Research

  Patients AMD Dry eye Glaucoma Universities Communication
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  SpaMedica introduces new scheme to support patients with disabilities and dementia

  The initiative includes picture books illustrating the patient journey

  • Practitioner stories

  Cataracts Dementia Communication