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Alcon speaks to OT about the new sphere and toric contact lenses, along with a new patient support programme powered by augmented reality
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The eyewear brand suggests the launch marks a milestone in its digital transformation with business partners to be able to view products through the platform
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Multifocal contact lenses represent a steadily growing segment of the market, with experts identifying a vast potential for further expansion
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With patient interactions evolving post-COVID-19, OT speaks to experts and optometrists at Johnson & Johnson Vision on how practices can invite patients to experience contact lenses
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The tool will allow customers to try on different frames and styles, and will also direct them to their local stockist
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The new consumer-facing campaign will run throughout the winter and aims to remind lapsed wearers of the “freedom” contact lenses offer, and encourage them to seek out their local practice
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With the end of term ‘travel window’ open, many students across the country are returning from university ahead of the festive season. OT heard from students about their plans
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Open to any UK-registered charity, Solopress has also encouraged organisations working in optics and vision care to enter the prize draw
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Eye care professionals identified the importance of comfort to patient satisfaction and improving levels of dropout in a roundtable hosted by Alcon and OT
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Times are tough for practices, as COVID-19 alters the way contact lens services can be delivered. OT speaks to Johnson & Johnson Vision experts and optometrists for their reflections on the way forward