Emily McCormick

Deputy editor

Emily McCormick is deputy editor of Optometry Today, where she produces content for both the website and the journal. She has a particular interest in charity and business stories, and is responsible for the In practice section of the journal.

More articles by Emily McCormick

AI, when and how

OT speaks to optometrists Claire Slade and Peter Hampson about how AI could emerge in optics in the coming years
- OT news and features
- Pulished 30 Jun 2019
- by Emily McCormick
Business management Business Sight test Customer service Feature
Courting complaints

Nockolds Solicitors’ Jennie Jones speaks to OT about how the Optical Consumer Complaints Service has developed over the last five years
- OT news and features
- Pulished 21 Mar 2019
- by Emily McCormick
Optical organisations Patients Customer service Business Feature
Recognising customer service

Newly-qualified optometrist and dispensing colleague receive accolades
- OT news and features
- Pulished 29 Jan 2019
- by Emily McCormick
High Street Multiple Customer service Awards Newly-qualified
Conquering communication

Vinni Verdee discusses the importance of effective communication in and out of the practice
- OT news and features
- Pulished 28 Jan 2019
- by Emily McCormick
Business management Patients Communication Customer service 100% Optical
Rewarding loyalty

Practices on the High Street share insight into the initiatives they have developed to help ensure customer satisfaction and promote loyalty
- OT news and features
- Pulished 25 Nov 2018
- by Emily McCormick
Business management Business Customer service Independent Multiple Feature
Contacts at a click

OT speaks to two independent practices about the benefits that allowing patients to order contact lenses online can bring
- OT news and features
- Pulished 09 May 2018
- by Emily McCormick
Business management Business Customer service Patients Independent Feature
Perfecting patient phone calls

Channel manager at telephone answering specialist Moneypenny, Stephanie Vaughan-Jones, shares her expertise on how to craft the perfect phone call with patients
- OT news and features
- Pulished 06 Nov 2017
- by Emily McCormick
Business management Customer service Patients Communication Feature
Dealing with a complaint

OT poses a monthly scenario from a practitioner. This month, we look at customer complaints
- OT news and features
- Pulished 23 Oct 2017
- by Emily McCormick
Clinical and regulatory Patients Business Customer service Feature
Educating patients

Owner of Lofus Optical, John Prouse, discusses the benefits of practice presentations
- OT news and features
- Pulished 21 Jul 2017
- by Emily McCormick
Business management Independent Patients Business Customer service Feature
The Silhouette feeling

Eyewear company launches a ‘shop-in-shop’ concept display unit
- OT news and features
- Pulished 30 May 2017
- by Emily McCormick
Customer service Eyewear and lenses