Emily McCormick

Deputy editor

Emily McCormick is deputy editor of Optometry Today, where she produces content for both the website and the journal. She has a particular interest in charity and business stories, and is responsible for the In practice section of the journal.

More articles by Emily McCormick

• Campaign
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  Sightsavers issues final push on its Million Miracles appeal

  The charity launched the campaign, which aims to raise funds for one million cataract operations, in 2014

  • OT news and features
  • Pulished 13 Oct 2017
  • by Emily McCormick

  Charity Campaign Government Sight test
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  Mauritius trip prize for latest Essilor promotion

  Lens company teams up with Transitions for three-month initiative

  • OT news and features
  • Pulished 12 Oct 2017
  • by Emily McCormick

  Eyewear and lenses Campaign
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  Specsavers Healthcall launches first-ever national advert

  The domiciliary arm of the multiple is running an advert via Sky AdSmart for four weeks

  • OT news and features
  • Pulished 12 Oct 2017
  • by Emily McCormick

  High Street Campaign Multiple Patients
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  Charity launches sight loss petition 

  Macular Society calls for action to put a stop to people losing sight needlessly

  • OT news and features
  • Pulished 27 Sep 2017
  • by Emily McCormick

  Charity Blind NHS Sight test Campaign
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  CL wearers putting sight “at risk”

  Research released by Vision Direct during NEHW reports the bad habits of contact lens wearers

  • OT news and features
  • Pulished 22 Sep 2017
  • by Emily McCormick

  High Street Patients Campaign Awareness week
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  Special delivery partnership

  NEHW organisers announce postmark collaboration with Royal Mail

  • OT news and features
  • Pulished 21 Sep 2017
  • by Emily McCormick

  Sight test Campaign Patients Charity
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  Charities partner for eye health awareness raising campaign

  The initiative aims to increase public awareness of the importance of regular eye examinations

  • OT news and features
  • Pulished 19 Sep 2017
  • by Emily McCormick

  Children Sight test Campaign Charity
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  SeeAbility DO discusses the importance of children’s eye care

  OT  spoke to Ned Saunders during the Special Olympics in Sheffield last month

  • OT news and features
  • Pulished 11 Sep 2017
  • by Emily McCormick, Laurence Derbyshire

  Charity Children Sight test Campaign
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  Black & Lizars launches new ad campaign

  The Scottish group’s first advertising drive in a number of years is designed to highlight its service and price-point

  • OT news and features
  • Pulished 22 Aug 2017
  • by Emily McCormick

  High Street Campaign Marketing Business
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  World Sight Day launched

  VAO calls on practitioners to take part in World Sight Day 2017 this October

  • OT news and features
  • Pulished 17 Aug 2017
  • by Emily McCormick

  Charity Sight test Campaign