Emily McCormick

Deputy editor

Emily McCormick is deputy editor of Optometry Today, where she produces content for both the website and the journal. She has a particular interest in charity and business stories, and is responsible for the In practice section of the journal.

More articles by Emily McCormick

Specsavers launches national OCT campaign

The initiative seeks to raise awareness of OCT with the public
- OT news and features
- Pulished 04 Feb 2020
- by Emily McCormick
High Street Multiple Campaign OCT
Specsavers launches Christmas advert

The multiple’s latest advertisement features Ebenezer Scrooge
- OT news and features
- Pulished 09 Dec 2019
- by Emily McCormick
High Street Multiple Campaign
Optegra launches new advertising campaign

The television advertisement is now airing on Sky
- OT news and features
- Pulished 15 Nov 2019
- by Emily McCormick
Health services Campaign Patients
A world not in focus

As the profession marks World Sight Day today, what does vision mean to you?
- OT news and features
- Pulished 10 Oct 2019
- by Emily McCormick
Campaign
Sightsavers campaign raises over £5m

The charity’s End is in Sight appeal aimed to raise funds to support its ambition of eliminating trachoma
- OT news and features
- Pulished 21 Sep 2019
- by Emily McCormick
Charity Campaign Fundraising Blind Treatment
Helping one million children see

The eyewear company is sharing stories of children is has helped through its programme
- OT news and features
- Pulished 07 May 2019
- by Emily McCormick
Eyewear and lenses Campaign Children Sight test Spectacles
Catching trachoma

Project manager for Sightsavers eye health projects in Kenya, Maurice Oduor Abony, discusses the eye care advancements in Kenya
- OT news and features
- Pulished 07 May 2019
- by Emily McCormick
Charity Campaign Treatment Feature
Orbis UK launches See My Future appeal

Campaign aims to raise awareness of children’s eye care and education globally
- OT news and features
- Pulished 06 Apr 2019
- by Emily McCormick
Charity Campaign
“High-quality data has the power to bring people around a common goal”

Sightsavers’ Sarah Bartlett discusses the role of technology and data in the bid to eliminate trachoma by 2025
- OT news and features
- Pulished 04 Apr 2019
- by Emily McCormick
Charity Treatment Campaign Fundraising Patients Blind Sight impairment
The fight against trachoma

Sightsavers’ director of global individual giving and marketing, Becki Jupp, tells OT about the charity’s latest campaign that aims to help eliminate trachoma worldwide
- OT news and features
- Pulished 16 Mar 2019
- by Emily McCormick
Charity Treatment Campaign Fundraising Blind Sight impairment Cataracts