Dr Pixie McKenna will promote protection against the effects of UV rays

A manifesto and petition have been created by Essilor for a new campaign that has gained support from the AOP

The multiple will provide free sight tests on its mobile testing unit during the car festival

Independent practitioners will be able to combine multi-pair promotions with personalised marketing

From national campaigns and child ambassadors to revolutionising the eye exam, OT  takes a look at how the profession is promoting eye health and optometry as a brand

Dispensing optician and practice manager at Bowen Opticians, Steph Swire, and manager at Little Learners Nursery, Anna Blasdale, tell OT  about how educational visits helped raise the profile of eye health

A new consumer campaign explores the lifestyles of young glasses wearers

Money raised at an Essilor event will be used to provide sight tests and spectacles to children in Africa

Following their father’s ocular melanoma diagnosis, Alice and Louisa Fleming are running the Hackney Half Marathon

A competition designed to celebrate the importance of chair time has been launched