Practice Team Conference

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Where: The Studio, 7 Cannon Street, Birmingham, B2 5EP

This one-day event is designed to bring together key members of the practice team with dedicated business-themed content for practice owners and managers, and an additional tailored stream offering clinical education for optical assistants. The programme also provides joint sessions to enable the team to benefit from shared learning.

Delegates will benefit from:

  • Dedicated content related to their role within their practice
  • An opportunity to network with peers
  • Exhibition with key suppliers in the industry

Agenda streams

BM - Business Manager
OA - Optical Assistant

Please note that practice owners and managers will attend the Business Managers stream and Optical Assistants will attend the Optical Assistant stream.

Agenda subject to change.

8:00AM - 8:30AM

Registration & welcome

8:30AM - 9:10AM

Making accurate GOS claims Lecture

9:15AM - 10:00AM

BM: How to safeguard your practice
OA: Making the most of contact lenses

10:00AM - 10:30AM

Refreshment break

10:30AM - 11:15AM

BM: Growing your practice - how to take your practice to the next level
OA: Session TBC

11:15AM - 11:45AM

BM: The good, the bad and the ugly of recruitment - how to recruit the right person for the job
OA: Dispensing progressive lenses

11:45AM - 12:45PM


12:45PM - 1:30PM

BM: Recognising and maximising the potential of your team
OA: Challenges on the front line (peer discussion)

1:30PM - 2:00PM

BM: Making new technology work for your practice
OA: Visual fields masterclass

2:00PM - 2:30PM

Refreshment break

2:30PM - 3:15PM

Optimising the patient experience

The Studio,
7 Cannon Street,
B2 5EP


  Rate (including VAT)
 AOP Member £150
 AOP Member plus optical assistant £225 
 Non-member £195
 Non-member plus optical assistant £290
 Optical assistant Please contact [email protected]

If you would like to bring more than one member of your practice team with you to the conference, please contact [email protected].

If you are interested in partnering with us on this event, please contact [email protected].

LLoyd + Whyte

Lloyd & Whyte logo Lloyd & Whyte have over 20 years’ experience advising healthcare professionals on insurance and financial planning. As a proud partner of the Association of Optometrists, their service is designed to make running your business a little bit easier. When your practice is your livelihood, getting the right insurance not only puts your mind at ease but makes all the difference in a crisis, and it always helps to have an adviser with expertise in serving your profession. Their insurance advisers can help you arrange all the protection you need for you and your opticians practice, and offer great value for money.


Optos Plc

NikonOptos logoOnly Optos can produce 200° single-capture ultra-widefield retinal images in less than ½ second. 800+ peer-reviewed studies show the value of our high-resolution optomap® images in the early detection, management and treatment of retinal disorders and diseases. Customers who invest in Optos differentiate themselves from competitors, enhance their reputation, delight customers and build additional revenue.