Winner: Silhouette UK Ltd
Silhouette UK have been making iconic eyewear since 1964. The brand manufactures their eyewear in Austria using excellent design and high-quality materials, creating a clarity of design that expresses the individuality of the people who wear them. Their winning design, the TMA Icon Accent Rings, combines the classic rimless style, which Silhouette is renowned for, with the look of more conventional full rim eyewear.
How it feels to be a winner
“Silhouette is 54 years old now and for us to be firstly nominated for the award and then to get it is brilliant and ensures that we are back on the map as an innovator in eyewear.”
Also shortlisted for this Award
- Bondeye Optical
- Eyespace Eyewear
- International Eyewear
- Millmead Optical Group
The Frame of the Year Award was sponsored by 100% Optical.