Over the last three years, we have set ambitious objectives around our campaigning work to reach the public. And we’ve made good strides – from launching public engagement projects like the Voice of Optometry surveys to growing our profile through our media campaigns.
One of the most successful aspects of this work has been the ability to get the public talking about optometry, and with a fresh appreciation of the skills and expertise that optometrists bring.
Our Don't swerve a sight test brought home the importance of regular sight tests and the need for tougher vision laws for drivers, while our A B See campaign showed parents why early treatment is essential and can make a real difference to a child’s development.
But there is still more to do - the recent episode of Supershoppers is a reminder of that. One story at a time, we believe we can change the public conversation around optics to give the profession the full recognition it deserves.
With planning for future campaigns underway, we’re in the market for a remarkable story that people want to tell others about.
Illegal practice – risks associated with online sales and counterfeit products60%
Cataract surgery – the impact of surgery delays on patients due to poor funding8%
Screen use – possible eye health risks of screen use and blue light6%
Myopia management – new treatments to reduce the progression of myopia in children17%
We look forward to hearing your views.