We’ve put together some digital resources to help you support our Don’t swerve a sight test campaign.
The easiest way to get involved is to download our campaign pack which includes a social media image, an animated video, information leaflet and more.
If you would also like to find out the best way to get started, read our tips on how to make the most of your materials.
Don't swerve a sight test – campaign pack (zip file, 34MB)
- Social media image
- Animated video
- Website banner and mid-page unit (MPU)
- Vision and driving standards information leaflet
- Template letter to MPs
Making the most of your campaign materials
There are lots of ways to get involved in the Don’t swerve a sight test campaign. To help you get started we’ve compiled some tips.
Social media image and animated video
Social media is a great way to spread the word - you can use the social media image and our animated video, along with a link to, www.aop.org.uk/dontswerve and using the hashtag #Dontswerve. Don’t forget to ask your friends and family to do the same.
Website banner and MPU
If you have a blog or a personal website you can help promote the Don’t swerve a sight test campaign by uploading the MPU or banner and linking to www.aop.org.uk/dontswerve
They can be uploaded in the same way you would upload any image.
Use our leaflet on vision and driving to understand the sight requirements and what you need to do if you have any concerns about your vision. We always recommend that you visit an optometrist, at your local opticians, who can advise you. They can also complete the form, included in this leaflet, to confirm you have met the legal standard.
Template letter to MPs
The UK law on vision and driving falls below many European countries. We, along with two fifths of UK adults1, believe that the rules should be stricter and the law needs to change. If you feel the same, you can use our template letter to write to your local MP on the issue.
Remember, your MP can only act on behalf of their own constituents so it’s important, that you only write to your own MP and include your full address within any written correspondence you have with your MP.
You can find out who your MP is by entering your postcode here.
Find out more about why we started the Don't swerve a sight test campaign.
More information about looking after your eyes is also in our 'For patients' section1 2007 adults, Opinium, October 2017