Press release

AOP Voice of Optometry survey opens with new charity incentive

Survey participants will select one of three sight charities to decide the AOP donation

29 Jan 2020

The Association of Optometrists (AOP) is today launching the fourth Voice of Optometry survey – an annual questionnaire that raises the profile of optometry and eye health.   

Optical professionals are given a unique opportunity to share their views and experiences of working in the sector. Results are then used by the AOP to promote positive stories in the media that increase the public’s understanding of optometry and good eye health habits.   

As a thank you for taking part, the AOP is opting to make donations to three sight charities – Fight for Sight, Vision Aid Overseas and the AOP’s Optical Benevolent Fund. The amount given will be calculated based on the selections from members who will be asked to choose one at the end of the survey.
 
Chief Executive of the AOP, Henrietta Alderman, said: "The AOP is delighted to be introducing a charity donation as a thank you to members for taking part – an initiative based on member feedback. With ‘creating visibility of optometry’ listed as one of members’ top three priorities for the AOP in our latest membership research – the Voice of Optometry survey continues to be a valuable tool in championing the profession.”    

Open to UK practising optometrists, this year’s survey will ask participants on a range of subjects including vision standards for driving, children’s eye health and other topical eye health issues. 

The survey, which takes no more than 10 minutes to complete, is open to practising AOP members, who will be sent a unique link from Survey Monkey on Tuesday 28 January. 

Findings of the survey will be reported on a general, rather than individual, level and all views of panel members will remain anonymous. 

The survey design and analysis will be managed by independent research company, Trueology. 

For more information, visit www.aop.org.uk/voice 
 

Ends

For more information, please contact Serena Box, PR and Media Manager, at the Association of Optometrists, serenabox@aop.org.uk or telephone 020 7549 2040.

Notes to Editors

Association of Optometrists

The Association of Optometrists (AOP) is the leading representative membership organisation for optometrists in the UK. We support over 82% of practising optometrists, to fulfil their professional roles to protect the nation’s eye health. For more information, visit www.aop.org.uk