The Association of Optometrists (AOP) is working with Optix Software to promote its patient resources – making the accredited eye health information more widely available.
The AOP’s extensive range of patient resources, including a suite of 17 patient leaflets and a series of 60 second advice videos, will be available in the next release of Optix software.
Dr Peter Hampson, Clinical Director at the AOP said: “The AOP is committed to increasing public awareness around eye health, which is why our patient resources are freely available to all, regardless of membership. The resources have proved extremely popular with members and the public alike, with over 1600 downloads from our website some months. We’re delighted to be working with Optix Software to increase awareness and use of the leaflets, and the understanding of good eye health more broadly.”
Trevor Rowley, Managing Director at Optix Software said: “As one of the leading providers of business management software, with 30% of independent practices running our system, we’re thrilled to be further supporting our independent practice-owning customers, and the AOP in their drive to make sure patients have full access to this high-quality and invaluable resource.”
The AOP’s patient resources, which include information about common eye conditions, advice for managing symptoms and tips for eye care, are produced by an expert clinical team. All the AOP’s patient leaflets are approved by the Plain English Campaign and have been endorsed by the UK's biggest health website, NHS Choices, who direct readers to them.
This latest initiative is designed to support the AOP’s ongoing work to educate the public on eye health – the resources are already freely available on the AOP website and designed so they can be easily printed as one or two sides of A4.
For more information, visit the ‘For patients’ section on the AOP website www.aop.org.uk/patients
For more information, please contact Serena Box, PR and Media Manager, at the Association of Optometrists, SerenaBox@aop.org.uk or telephone 020 7549 2063.
Notes to Editors
Association of Optometrists
The Association of Optometrists (AOP) is the leading representative membership organisation for optometrists in the UK. We support over 80% of practising optometrists, to fulfil their professional roles to protect the nation’s eye health. As a founding member of the Optical Confederation we work with others to improve eye health for the public good. For more information, visit www.aop.org.uk
Optix Software was established in 2001 and is now the UKs market leading practice management system. The software is used by opticians from the smallest single site store through to major multi-national companies.
Further details at www.optix.co.uk
For more information contact Trevor Rowley, Managing Director, Optix Software, 01904 606610.