Advertising in Optometry Today

Advertise in OT and reach the key decision-makers in the UK’s optical profession

Read by optometrists, dispensing opticians and the wider profession, OptometryToday (OT) is the market leader for optical professionals in the UK. As the official journal of the AOP, and a trusted source for AOP members, OT fuses highly-rated continuing education and training (CET) articles with in-depth science and business features, news and comment.

Why advertise in OT?

  • UK’s highest circulation to registered optometrists and dispensing opticians
  • 94% of readers rate OT as excellent or good
  • AOP members as a collective authorise £315 million in spend
  • 99.6% read some to all of each edition of OT
  • 78% of members spend more than 30 minutes reading OT
  • 72% of readers use OT to learn about new product

Opportunities in OT

Advertising in OT extends beyond standard display opportunities. Our flexible solutions allow businesses to look at high-impact creative executions, such as belly bands, roll folds and polybag printing, as well as engaging with the membership through thought-provoking features such as advertorials and roundtables. 

For more information on how OT can help you achieve your business goals, please contact our publishing partners, Think: 

Adam Lloyds, 020 3771 7203, adam.lloyds@thinkpublishing.co.uk 

Michael Coulsey, 020 3771 7232, michael.coulsey@thinkpublishing.co.uk