Members have told us that they want to see us champion the views of the optical profession – building a more public profile of optometry and eye health issues.
Patient case studies are an essential part of this work – providing a crucial hook for our media activities. Through a human interest angle we can explain optical issues in a way that is tangible and accessible to the public.
We will soon be launching new public facing campaigns and we’d like to explain your role from the perspective of those people who benefit most from your care. So please get in touch if you’re aware of any patients who are happy to talk about their experiences. We’ll use these stories to support our media work and also help raise the profile of your practice.
The stories can relate to everyday eye problems, patients wearing glasses or contact lenses for the first time, as well as more life-changing stories relating to early detection of serious health conditions. Or perhaps a patient has had a particularly good experience and is willing to share their story to encourage others to look after their eyes.
Other stories we'd be interested in hearing about are:
- Children’s vision
- Vision and driving safety
- Lifestyle factors impacting eye health
- Conditions such as glaucoma or age-related macular degeneration
- General health conditions such as diabetes
For more information, please email firstname.lastname@example.org or call 020 7549 2063.