Website Manager


Job title:  Website Manager

Job purpose:  Lead on the AOP web strategy and development delivery.  Oversee all web projects, development and content, working closely with the in-house developer and content editor.

Reports to:  Communications Director

Responsible for:  Sitecore Development Lead and Web Content Editor

Directorate:  Communications

The communications directorate has responsibility for all external communications for the organisation including marketing, PR, Optometry Today and digital.

1.     Duties and key responsibilities

  • Develop and deliver the digital strategy for the AOP that meets members’ needs and supports business objectives

    • Work closely with internal teams to understand their digital needs, scope projects and bid for budget
    • Ongoing analysis and reporting to measure, refine and implement changes as necessary
    • Horizon scanning to identify new digital opportunities, platforms, technologies and risks, and to leverage Sitecore to its full potential
    • Setting and monitoring annual budgets and reporting.

  • Lead the website in terms of being fully accountable for the efficient, quality, and effective implementation of the relevant templates, components and roadmap

    • Work with in-house IT and third-parties to ensure infrastructure to support the web are fit for purpose
    • Work closely with key stakeholders, external partners and internal teams to implement, evolve, support and own the website to appropriate quality standards.

  • Line manage the Sitecore Development Lead and Web Content Editor

    • Work closely with the Sitecore Development Lead, create the annual plan of development and delivery for website projects 
    • Oversee website content to ensure it’s developed to a high quality and upload content to the website in the absence of the Web Content Editor
    • Ensure development and content projects are released on time, budget, scope and delivered to a high standard and meets the needs of members, stakeholders and internal teams.

2.     General responsibilities

  • Be proactive in keeping up to- date with developments affecting your work at hand and maintain and improve personal competence through continuous professional development 
  • Operate within organisational policies, codes of conduct and practice and work collaboratively with staff across the association
  • Contribute to team meetings, and organisational priorities, strategic goals and performance targets
  • Be flexible and carry out other associated duties as may arise, develop or be assigned within the broad remit of the post.

3.     Person specification

  • A solid understanding of CMS platforms, ideally Sitecore
  • Proven experience in estimating and delivering web based solutions and related technologies 
  • Experience of end-to-end web development lifecycle and methodologies, Agile, Scrum, DSDM
  • Strong track record in solution shaping, estimating and delivery
  • Familiarity with marketing concepts, solutions and relevant technologies
  • Good understanding of web services/API’s 
  • Integration experience, particularly with CRM
  • Project management experience including working on several simultaneous projects
  • Developing and delivering professional presentations and reports
  • Ideally, experience of managing in-house developers.
Skills and abilities
  • Proactive management style with good analytical skills able to analyse complex data and make recommendations for action
  • An ability to write functional specification and design solutions 
  • A good eye for detail, ability to work accurately and efficiently
  • Ability to complete tasks with minimal supervision
  • Excellent communication skills 
  • Able to discuss and communicate technical information clearly, concisely and effectively, in person, and in writing, to non-technical internal stakeholders
  • Ability to manage multiple simultaneous projects
  • Team player, supportive of colleagues and able to build strong relationships with multiple stakeholders
  • Meticulous and scrupulous attention to detail
  • Ability to see the big picture and evaluate ways to meet expectations.
  • Up to date and thorough working knowledge of the web development processes, web technologies and architecture
  • Working in agile environments and understanding the agile processes
  • In-depth knowledge of web content management systems (WCMS) that provide rich end user experience
Personal attributes and other requirements
  • Self-motivated, ability to juggle priorities and work both alone and in a team
  • Flexible and adaptable with the ability to work in a changing environment and manage multiple work activities, projects and deadlines
  • Committed to achieving a high-quality service with strong attention to detail
  • Confident and assertive whilst approachable and friendly
  • Excellent communication skills.


If you are interested in applying for this position, please send a covering letter, explaining your suitability for the role, and your CV to