Job vacancy

Website Content Editor

Job description

Job title: Website Content Editor 

Job purpose:

The Website Content Editor is responsible for 

  • Producing new web content and maintaining existing content, liaising with internal and external stakeholders as appropriate
  • Producing imagery to be used on the site
  • Dealing with all website content queries and issues 
  • Ensuring content is disseminated in a timely manner via the online community forum and leading others to do the same to encourage engagement and participation
  • Producing reports using Google analytics
  • SEO and PPC

Reports to: Website Delivery Manager

Directorate: Communications

The communications directorate has responsibility for all external communications for the organisation including marketing, PR, Optometry Today and digital.

Duties and key responsibilities

Maintain and edit website content through Sitecore CMS

  • Work with the wider business, develop and edit website content in line with house style and tone of voice
  • Act as the brand guardian for online content
  • Carrying out SEO techniques (onpage and offpage) to improve visibility on all major organic search engines
  • Provide keyword/ keyphrase research to support SEO activities and optimise content accordingly

Lead on developing, maintaining and growing AOP online community forums

  • Working with internal stakeholders, develop community activities to promote, grow and drive interest and participation
  • Map out engaging content to encourage conversation
  • Own the community strategy

Manage content projects from conception to delivery

  • Identifying, scoping and delivering user-centered content
  • Carrying out GAP analysis on existing web content and identify, develop and write new content for use on the web
  • Using Google Analytics to interpret website traffic, trends, improve user experience and produce detailed reports
  • Developing taxonomies and personalisation strategies
  • Create, monitor and manage PPC campaigns
  • Lead on IA projects

Work with external digital agencies

  • Contribute to discussions on user experience and feed into IA and web development

Contribute to user acceptance testing when the new functionality is rolled out

  • Work with internal teams to ensure that all required functionality and content is as expected and fit for purpose
  • Continue to monitor site functionality and, using analytics and responding to feedback, ensure content and structure remains fit for purpose

General responsibilities

  • Be proactive in keeping up to date with developments affecting your work at hand and maintain and improve personal competence through continuous professional development
  • Operate within organisational policies, codes of conduct and practice and work collaboratively with staff across the association
  • Contribute to team meetings and organisational priorities, strategic goals and performance targets
  • Be flexible and carry out other associated duties as may arise, develop or be assigned within the broad remit of the post

Person Specification


  • Experience of auditing website content (images, copy and documents) and actioning recommendations to deal with old/unused assets
  • Experience of Sitecore content management system is highly desriable
  • Experience of using SEMrush and other SEO tools is highly desrirable
  • Experience of developing and implementing online protocols, guidance and policies
  • Experience in communications and stakeholder management and engagement
  • Proven experience of working in a web content management role for a complex organisation
  • Proven experience of producing high quality, engaging web content

Skills and abilities

  • Excellent writing and editing skills
  • Strong attention to detail
  • Strong interpersonal and communication skills
  • Strong understanding of HTML and Photoshop
  • Ability to take direction and give advice


  • Excellent of knowledge of writing for the web
  • Good knowledge of SEO techniques
  • Good knowledge of Google Analytics
  • Knowledge of Google Webmaster Tools


  • University educated or equivalent

Personal attributes and other requirements

  • Ability to be a team player but also work autonomously
  • Someone who is detail oriented
  • Friendly and approachable
  • Solution-orientated

To apply

If you are interested in applying for this position, please send a covering letter, explaining your suitability for the role, and your CV to by 20 March 2018.