Association of Optometrists


Member Services/Legal

eyeplan - Professional eyecare programme to reward practitioners and patients


Independent optometrists and dispensing opticians should be rewarded for the clinical excellence and care that they offer. Patients should be offered true and clearly identifiable value. These are Eyeplan’s core beliefs.

The Eyeplan scheme was developed by opticians for opticians and launched in 1998. As the leading provider of monthly payment eye care schemes in the UK. Eyeplan’s network of successful practitioners has grown steadily since its launch.

Eyeplan Associates who adopt the Eyeplan Business Strategy will significantly improve the levels of service and value offered to patients and significantly improve practice profits, joining hundreds of colleagues who have done the same.

Eyeplan offers patients quality care including free eye examinations, value for money eyewear and accidental damage cover for their glasses. There are Eyeplan schemes for all types of patient including the over-60’s and kids.

The Eyeplan Business Strategy increases patients’ loyalty, together with fee income for professional care and dispense rates, and significantly improves practices’ VAT efficiency. Associates know that, when presented with the Eyeplan benefits, many of their patients choose to change to monthly payments (join their scheme) for eye care AND increase their overall product purchasing. Eyeplan sits easily alongside all the existing activities of a practice, and with the Eyeplan team’s experience and expert back-up, is very easy to operate.

Aggressive competition on the high street has become the norm, low fees for professional care don’t look like improving so; join the fightback, adopt Eyeplan!

AOP members have the opportunity to become Eyeplan Associates at a discounted rate.  More information is available from Eyeplan by visiting the web site at www.eyeplan.co.uk or telephone 01761 41 41 42.

[January 2007.]