Planning and Marketing

Increasing Practices' Sales and Profits

Formed in 1985, our mission is to increase the sales and profits of AOP members who own or manage a practice. We recognise that every optical practice has a unique set of issues to address; whether they concern your patients, your staff, your catchment area, or local competition. We offer a wide range of practical solutions that will guarantee that your sales and profits will increase. We the only firm of management and marketing consultants approved by the AOP. Our proven and tested solutions are covered by a cast iron, money-back guarantee that your sales and profits will increase, so you bear no-risk whatsoever when you instruct us to improve your business performance.

Benefits to AOP members:

• Solutions based upon experience not guesswork and hunches;
• Fully qualified marketing consultants, members of the Chartered Institute of Marketing;
• Exclusively working with professional eye care practitioners;
• Proven track record gained from 26 years in optics;
• The only consultancy to be endorsed by the Association of Optometrists;
• Professional tools to provide risk-free ways to improve your optical practice;
• Creative design and print service;
• Market intelligence programme typically delivering a 200 fold return on your investment;
• Discount for AOP members;
• Hands-on training programme for optometrists;
• An agreed code of professional conduct that ensures our confidential, quality service is second to none;
• Professional indemnity insurance; and even
• A full, money-back guarantee, in the unlikely event that you are disappointed with the results.

Buying or Selling a Practice

Our Practice Sales Division specialises in the acquisition and disposal of optical practices. We have a wide range of confidential, tested solutions to help you buy or sell a practice.

Benefits to AOP members:

• A completely confidential service for sellers and buyers;
• About 100 practices for sale at any one time;
• More than 2,000 buyers on the waiting list for practices;
• Panel of recommended lenders offering competitive rates;
• Exit planning service;
• Members of the Institution of Commercial & Business Agents;
• The only consultancy to be endorsed by the Association of Optometrists;
• Totally independent service offering impartial and unbiased advice;
• Practical package of help for new owners to deal with regulators and practice building;
• Pre-sale audit service to ensure a smooth sale;
• Panel of expert solicitors who specialise in optical practices; and
• Significant discounts for AOP members

CONTACT US

Telephone: 0161 929 8389

Or for more information click here

Address: Myers La Roche, 1 Lloyd Square, Altrincham, Cheshire, WA14 2RL