Transitions Optical has now launched the‘Eye Know Eye Care’ a schools programme targeting 150,000 Key Stage 2 primary school kids and their parents from this September in conjunction with ABDO and AOP.
Recent alarming research* shows that only 38% of children go to the optometrist once every 2 years, when 92% would have visited the dentist over the same time period. Currently schools do not have a nationwide scheme to assess the vision of school age children and therefore the message about the importance of healthy sight is not reaching kids or their parents. Transitions Optical has therefore come up with an innovative and creative initiative to make it possible for teachers and eyecare professionals to try and address this problem by bringing eye health into the heart of the KS2 curriculum.
Optometrists and Dispensing Opticians who wish to download display materials and presentation information please click here. For teachers and/or schools who wish to register and/or download material, please click here and for parents and children wishing to obtain more information about the scheme, please click here.
*IPSOS report on Healthy Sight commissioned by Transitions Optical, April 2009
Dates: 1st September 2009 to 31st July 2010
Location: UK Primary Schools
